Never Back Down has opened in in United States today be sure to go out to your local theatre and see it. (View more release dates). Riikka has added a few new stills from the film, thanks to Ally.

I just got back from checking the flick out and I found it enjoyable. It certainly wasn’t the worst movie I’ve seen, and I’m sure it has it’s audience that will really appreciate it. Those checking it out for Amber alone shouldn’t be disappointed – she looks nothing short of stunning in every shot with her long blonde locks, and she really did her best with the material and tried to flush Baja Miller out with more layers. I do wish her role would have been more prominent, but she does have a good deal of screentime.

I have found a Never Back Down review from Variety, which specifically comments on Amber’s performance. On a general note the reviews for the film have been pretty critical so far – some examples of title lines for the reviews include “Never Back Down no knockout” (Jam! Showbiz), “Teen beatings never end in stupid Never Back Down” (Seattle Post Intelligencer) and “Never Back Down is weak, formulaic” (Huntington Herald Dispatch). See more reviews here. Obviously you should see it for yourself tomorrow and form your own opinion. ;)

Amber Heard, on the other hand, has to be seen to be believed. If there were an award for best coyly sexual biting of lower lip by an actress in a leading role, she would win it hands down. Heard plays Baja (yes!), the other side of the Jake-Ryan triangle, and isn’t done any favors by all the preposterous slow-mo entrances and babe-alicious posturing. There’s more than enough random flesh parading through Never Back Down that an actual performance by Heard (soon to be seen, and far more appreciated, in All the Boys Love Mandy Lane) would have been welcome. Never Back Down exists in a world of beautiful people, beautiful homes and much unoccupied money, where the rules of physics and physiology are on a serious vacation — the human body can’t do or withstand the things this movie claims it can, and one can only hope that pic’s probable success doesn’t trigger a dramatic rise in schoolyard body-slams, arm locks and chokeholds.

As earlier mentioned, Amber stopped by MTV’s TRL to promote Never Back Down with co-star Sean Faris. We have added 64 photos of beautiful Amber on the show. Unfortunately we don’t have a video of her on the program, so if anyone could supply us with her appearance some how, we would be very grateful!

I was delighted to find Amber among the pages of the April issue of Teen Vogue (Camilla Belle on the cover). Even better it’s a brand new photo and article! Miss Heard looks gorgeous! I have added the two page scans, photoshoot picture and transcribed the article for the library. In it Amber talks about her beauty favorites.

There was a new still from Never Back Down in the Teen Vogue Article and also a small picture of Amber in Allure March 2008.

Amber may be a natural beauty on the outside, but she hopes to prove that there’s more to her than meets the eye, just as her favorite actresses – Hilary Swank and Cate Blanchett – have done. “I want to challenge the audience’s perception of me,” She says.

Cinema Blend has posted a wonderful new interview with Amber. Apparently our girl is shooting The Stepfather during the nights and promoting Never Back Down during the days! Talk about a hard worker! Check out the full article here and a couple of interesting quotes below.

“I think there’s a part when you sign your soul to the devil and start working in Los Angeles that you also sign away that you could be a human being in anyone’s eye. You’re like a robot!”

“It’s funny because I do get a bunch of these roles and as a young woman In Hollywood you tend to get these girlfriend easier than one could imagine. I get them every day and I won’t take a bad film, one that doesn’t make me feel good when I fall asleep at night. But that being said, you do look at a character and sometimes it could never be anything more than 2 dimensional but in this case I play Baja Miller. I play a young girl in high school. There was a certain amount of truth Chris Hauty put into the subtext and back-story that made it easy to build a 3-d character out of the script.”

“Brad Renfro was an amazing person and a very talented artist. One has a lot of respect for those qualities that are kind of rare. The things that tormented him and caused his passing exist everywhere in reality. You go down to the street here in Beverly Hills and there’s somebody affected in the same way, by substance or escapism. It was sad though because he was an artist and he put himself in the public eye and he’s going to be scrutinized. People are going to look at him and say that the industry did this or the drugs or whatever and young people are this way. It’s not just young people. It’s not old people, it’s not only actors. It’s everybody. Everybody knows somebody with a problem.”

Amber did indeed attend the premiere of Never Back Down last night, she looked a-m-a-z-i-n-g in this gorgeous electric pink dress with her hair in a pretty up do!

We’re currently in the process of moving our gallery and video archives to a new and much faster server so we’re unable to post pictures at the moment. The move should not be much longer, but here is a preview, none the less! Check back later this week because there will be tons more pictures of this event (as well as some other updates).

The Los Angeles premiere of Never Back Down will be held Tuesday, March 4, 6:30 PM at the Cinerama Dome, 6360 Sunset Blvd., in Hollywood. No official word if Amber will be in attendance – but it is very likely she will.

Yay! New stills and images from Never Back Down have been released. Among them, some new stills and a promo shoot picture in which Amber looks just – wow. And the official site is now launched too. Most of the materials are still coming soon, but they will probably pop up soon as the movie is being released in March.